4 Industries That Need Animation Videos for Effective Branding
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Branding post-COVID faces a challenging scenario in gaining customer trust. Businesses go above and beyond, enforcing strategies like running ads, SEO, posting customer video testimonials, and more.
But do these efforts reflect professionalism and commitment to the most minor details? To address this, businesses can use animation videos to simplify complex operations and help clients see the bigger picture
Hiring a 2D animation video production company can be a starting point, as they offer creative ideas and production details, allowing you to decide what works best for your business.
In this discussion, we will explore industries that should incorporate animated videos as part of their branding campaigns.
FinTech
Even though an Indian invented zero, many of us still struggle to calculate basic EMIs or SIP returns for mutual funds. Therefore, animated videos could be used to explain hard-to-digest concepts using the art of storytelling. Whether it's mutual funds, asset management, or gold sovereign bonds, along with calculations, this is one of the easiest methods to educate the customer.
Real Estate
Animation videos are highly effective in the real estate because they allow clients to visualize project outcomes with software tools. You can compile all completed projects into an animation or use an animation video to create proposals for prospects.
B2B Manufacturing
As a stainless steel manufacturer in a niche industry, the usual boring educational content may not capture the attention of your audience. You can boost trust and familiarity by collaborating with a versatile video production company like Motion Matrix Media. Together, you can create unique, competitor-beating content that engages your audience. For example, creating an animation video that simplifies the various uses of steel in different industries. Such content makes your brand more memorable for your prospects.
Food Business
In the competitive food business landscape, standing out requires exceptional and out-of-the-box marketing strategies. As a 2D and 3D animation video company, Motion Matrix Media suggests creating recipe videos that showcase culinary delights or tell the origin story of your food. Such content, coupled with other marketing efforts, will provide your brand with a well-rounded branding strategy, helping you stand out from the crowd.
The Bottom Line
Human beings are naturally drawn to entertainment, and this inclination extends to all age groups. Children in schools often prefer animated videos over text, finding them more engaging and conducive to learning. The same principle applies to adults who, after a hectic day, may lack the energy to absorb detailed explanations about manufacturing businesses. In such cases, using colours and visual transitions through animation can be a more effective and enjoyable to convey information.
